weDo/ Professional is a new eco-ethical haircare brand on a mission to help people transition to a happier, healthier and more sustainable lifestyle.
Created by a small group of people within the Wella Company driven by their common passion for sustainability and positive change, the weDo/ team together with Wella's hairdressers and scientists, have developed a new, natural brand focusing on quality ingredients with a transparent, holistic approach. The products are designed to not only be more eco-ethical but are Vegan Society certified and Cruelty Free International-approved, all while delivering professional performance.
Despite being such a new brand, weDo/ is already making waves in the beauty industry, winning Gold at the Vegan Awards 2020 by Boussias Communications, under the category Best Vegan Haircare product, and securing two wins at the Marie Claire Hair Awards 2021 for Best Sustainable Haircare Brand and the Best Natural Formula Shampoo for their sustainable hero product – the No Plastic Shampoo Bar.
So why all the fuss, and how exactly is weDo/ Professional making a difference? From their conception, weDo/ has been acting together with its community of #weDoers, to collect eight plastic bottles from the environment for every product sold together with Plastic Bank – an international organisation fighting against plastic pollution entering the oceans (and improving the lives of those collecting it). While all weDo/ products are designed to be 100% recyclable and are made from up to 94% recycled plastic, they are continuously working on new ways to decrease plastic impact.
With sustainability and responsibility at the forefront of the weDo approach, this new brand is certainly one to watch. Whether you want to try a much-talked about shampoo bar, love the idea of a luxurious natural oil you can use on both your hair and body, or maybe you simply want to move to a no-nasty haircare regime free from sulfates and silicones – you can now make the eco-ethical choice without having to compromise on quality.
The beautiful weDo/ range is available to shop online now.